Corporate Video Production Is In Our Genes
Our St Louis video production company is passionate about corporate video production.  Our senior production staff came from corporate America.  It’s not just something we do but it’s embedded in our video genes.  We love to communicate, to collaborate with our clients to identify strategic video production options for their digital marketing campaigns and make their marketing videos stand out.

Our goal is to work with you to develop the perfect video, that has a compelling message, and meets your strategic objects whether that’s brand awareness, showcasing a customer testimonial, or creating videos for your website or social media.

We are strategic digital marketers passionate about communication and corporate video production.  Our production team is committed to leveraging digital media to tell your story. Our St Louis crews are experienced in producing a wide range of corporate video content from marketing videos, to promotional videos, capturing video at corporate events and conferences, and producing testimonials and cinematic brand videos.

The Different Types of Corporate Videos & What They’re Best Used For.

Corporate videos are one of the most powerful ways to share your company’s stories, values, and products. They can be used to educate viewers on a subject, promote an event, or build awareness of your company and brand. As technology advances, businesses are increasingly creating videos to engage with their target audience and spur interest in their services or products.

Corporate videos come in many forms and can be used for a variety of purposes. Common types of corporate videos include promotional videos, customer testimonial videos, webinar recordings, demonstrations/tutorials, employee introduction interviews and even virtual reality (VR) experiences. Each type of video has its own strengths that play an important role in marketing today’s business. It is essential to understand what each type of video is best used for in order to get the most out of corporate video production.

Types of Corporate Videos

It’s no secret that corporate videos are great for promoting a brand and increasing visibility. These videos can come in many forms and serve different purposes. Depending on what type of video you create, the content may vary from promotional material to educational videos. To help you decide which type of video to create, it is important to understand the different types of corporate videos available.

Below are some common types of corporate videos and what they are typically used for:

Promotional Videos: These types of corporate videos focus on promoting a product or service in a creative way that captures attention. The goal here is to showcase the brand, why customers should choose it, and features that make it stand out from competitors.

Employee/Executive Profiles: Employee/executive profile videos help viewers learn more about who’s making up your company. Being able to put faces to names can increase engagement with customers, showing who their money is going towards and why they should trust your brand even more.

Product Demos: Product demos are an effective way to demonstrate the specifics of how a product works or highlight its features. This kind of video helps reduce FUD (fear, uncertainty, doubt), which consumers often have when considering purchasing a new product or service.

Educational Videos: Educational videos help explain complex topics in an engaging way while also providing value to viewers. This type of video shows that your company has expertise in certain areas and wants its viewers to be more educated by offering insight into topics related to your industry and services you provide.

Event Recordings: If your company attends or hosts events such as conferences or panels, recording them can be beneficial for future viewing purposes as well as for record keeping or internal use only. These kinds of recordings also look great when repurposed on social media channels where viewers can get an inside-look into what’s going on behind-the-scenes at your company/events!

Promotional Videos

Promotional videos are typically used by companies to market their product or services and to create greater brand awareness. They are designed to show potential customers why they should choose the product or service in question. Promotional videos should be attention-grabbing and visually attractive, as well as informative. In particular, they should explain how the company differentiates itself from its competitors and why this advantage makes it worth choosing over other options. Generally speaking, promotional videos should give viewers key takeaways that they can use to make an informed decision on whether to choose a certain product or service.

Additionally, promotional videos can be further enhanced with creative visuals such as animations or graphics that are designed to captivate viewers’ interest and increase the video’s chances of being shared on social media platforms. They can also elicit an emotional response as effective storytelling is often used in promotional videos. Emotions such as excitement, awe and wonder, humor—these all play a part in creating an engaging promotional video that draws people in and convinces them to make a purchase decision. Additionally, music is usually included in promotional videos to give them energy and add mood without detracting from the content.

Ultimately, a successful promotional video should leave its viewers more educated about the product/service than before viewing it—and most importantly, wanting more information about how it will improve their life or business.

Explainer Videos

Explainer videos provide quick, easy-to-understand explanations of products and services, usually in two minutes or less. These types of videos are designed to quickly explain complex topics, preferrably with an entertaining angle. This can be done through the use of motion graphics, animation, whiteboard visuals, transitions, text and voiceover.

Explainer videos are best used for a wide range of marketing activities such as building brand awareness, increasing website traffic and conversions or providing product support. They are also great for introducing new products to the market or giving customers a better understanding of existing products and services that may seem complicated at first glance.

Employee Training Videos

Employee training videos, also known as instructional training videos, have become an important part of corporate education and development strategies. They allow businesses to cost-effectively train a large number of employees quickly and efficiently. These videos can be a great way to inform new hires about the expectations and goals of the organization, or to update existing staff on industry developments or changes in procedures or processes.

Employee training videos often feature comprehensive explanations of topics, processes and procedures in an engaging way that is easy for employees to understand. They are often interactive, allowing employees to go through the material at their own pace while being able to ask questions. Additionally, employee training videos can be used instead of traditional printed material, making them more appealing to a wider range of learners.

When creating employee training videos, it is important that they communicate key messages clearly while also ensuring they are concise and engaging enough to hold audience attention spans—the goal here is never lost within long-winded or irrelevant details. When properly crafted and delivered in an impactful way by experienced video professionals, employee training videos can be efficient tools for organizational success.

Event Coverage Videos

Event coverage videos are a great way to show off highlights of an event while they’re still fresh in the minds of your viewers. A well-crafted event coverage video can capture the highlights, best moments, and communications from the event as well as help your viewers build an emotional connection to the company and its values.

Event coverage videos can include interviews with participants, footage of presentations, keynotes, and networking opportunities, as well as clips of fun activities that took place during the event. The crucial part is to make your audience feel like they were part of it.

This type of video is perfect for capturing employee or customer events like conferences, meetings, product launches, trade shows, galas or meetings — basically any type of corporate gathering that you want people to view afterwards or send off to people who could not attend.

Recruitment Videos

Recruitment videos are a type of corporate video created to attract new employees and educate them about the company. These videos can be used to emphasize the strengths of the organization, showcase recent accomplishments, highlight employee testimonials or introduce potential new team members to the business’s mission, values and workplace culture.

Recruitment videos can be posted on the company’s website and social media pages, as well as featured in open house events or job fairs. The goal of recruitment video is to entice potential job candidates and make candidates feel excited about opportunities with the company. Furthermore, recruitment videos serve as a way for companies to demonstrate their commitment to diversity and inclusion.

Benefits of Corporate Videos

Creating corporate videos can be a great way to promote your business, explain what you do and engage with potential customers. They can also be used internally for training and development or recruitment purposes. Corporate videos are tailored for any special event that you may have coming up and can often become timeless classic pieces of marketing material.

Benefits of corporate videos include:

• Reaching out to your target audience – Corporate videos are tailored specifically for the people who will watch them. Because of this, they’re the perfect way to reach out to your target demographic in a highly engaging and effective way.
• Introducing new products or services – Corporate videos provide a great opportunity to introduce new products or services to your potential customers, without having to use more traditional methods such as brochures, flyers or emails. By using video, you’re able to convey what differentiates you as a brand in an interesting manner that your viewers will remember.
• Boosting sales – If done correctly, corporate videos can be a great way to boost sales by demonstrating how customers can benefit from the products or services that you offer. Not only will people better understand the product/service but the excitement behind it might prompt them into purchasing it if it meets their needs.
• Improving customer loyalty – The main purpose of creating corporate video is often not about driving sales directly but rather about improving customer loyalty as it demonstrates a strong commitment from business owners towards delivering high quality products or services always within an ethical framework including respect for environment and society at large. It is important that viewers get confidence on how trustworthy is your approach in delivering excellence while still doing what is most beneficial both environmentally and socially when exploring new options offered in response to market trends/consumers needs so as not presenting any single option ahead of others without being subjectively balanced in every sense when doing so.

Rob Haller 314-604-6544

stlouisvideoproductionservices@gmail.com